Retain Your Rockstars™
Build a Thriving Team
& Lead with Confidence
Leadership strategies to help business owners stop turnover, inspire loyalty, and build workplace cultures where rockstars stay and thrive.
The traditional playbook for keeping great employees is broken.
You’ve been told it’s all about salaries, fancy perks, and extravagant recruiting firms. But despite all your efforts, you’re still losing your best people.
It’s exhausting, frustrating, and it’s holding your business back from becoming what you know it could be.
The truth? None of the traditional “solutions” target the real problem. Throwing money at talent only works until a better paycheck comes along, and recruiting firms often deliver candidates who check the boxes, but lack the heart.
In fact 51% of employees are looking for or are actively seeking a new job.*
They’re searching for purpose, alignment, and leadership that gives them a reason to invest their talent in you.
Great cultures don’t happen by accident—they’re built with intention, empathy, and strong leadership. When you focus on creating a workplace where employees feel valued, empowered, and inspired, retention becomes effortless.
Joe Paulsen guides leaders through actionable strategies that deepen trust, unlock potential, and foster a culture where your best people don’t just stay—they thrive.
teach your audience how to
RETAIN THEIR ROCKSTARS
Joe has developed an unwavering obsession with advocating for the loyal, high-performing employees who are often overlooked.
This keynote will show you exactly what your top talent needs and how to keep them engaged and committed.
How to build culture
Master the six essential elements every successful company thrives on.
Tackle Challenges
Roll up your sleeves & address obstacles with confidence.
Increase Accountability
Build a culture of discipline and responsibility that drives results.
Create Alignment
Get your team focused and united around a clear and compelling vision.
More ways joe can help your business
Great Boss™ Workshop
Be the Leader They Need
Become a better leader and learn tools that improve your communication skills, help create clearer expectations, and prepare you to manage common team issues.
GET A GRIP ON YOUR BUSINESS
Solve your root problems, lead more effectively, and gain Traction® in your business through a simple, proven operating system.
Joe's Story
Joe Paulsen understands first hand how exhausting it can be to keep a business moving forward when leaders are losing their best people.
He experienced those same struggles while leading a $40-million manufacturing company, where he was caught in the endless cycle of turnover and stress. After years of missed opportunities and challenges, he finally discovered a system that transformed his leadership and his results.
He grew one business segment by more than 1000%, increasing revenue from 1.2 million 13 million in just six years.
That success provided him with the confidence to pursue the work he has always loved most:
Helping other leaders build a life they love, with the people they love, while making a significant difference (and having the time and money to enjoy it).
Since 2015, he has trained over 70 companies and shared his message on stages across the country.
His mission is simple: to enrich the lives of entrepreneurial leaders by providing them with the tools & confidence to ensure success.
Whether he is delivering a keynote or facilitating a workshop, his goal is to leave leaders with practical tools they can apply immediately.
“Joes’ presentation about how to Retain Your Rockstars is a must session for every management team.”
Joe’s ability to present meaningful content and leave a lasting impression on your management team on how to take care of your company’s rockstars is remarkable.
Doug Fahrforth
“When Joe's implementing, he's focused on providing us tools and a pathway to find our our way”
We had a lot of fun. Basically it puts everyone on notice that we have to be profitable, we have to grow - here's how we're going to do it.
Sarah Richards
“Joe Paulsen’s EOS 2025 session on LEAD was exactly what I needed”
It is straightforward, real, and practical. He tackled the stuff most people avoid and made me stop and think. I left feeling challenged in the best way, with tools I can actually use.
Shawna Witt
“Joe supports "forward thinking" instead of past experiences.”
Honest, supportive, collaborative 'think outside the box' type of conversations. Love coming out of our conversations and experience looking at the horizon instead of focusing on the rear-view mirror.
Krista Ryan
“An 8 Hour Workshop went by like it was 10 minutes because of Joe's leadership”
He just kept things moving and kept you engaged. He would talk for a little bit and then he would go into breakout groups.
Shannon Hecksel
Actionable Advice for Every Leader
Joe’s practical approach to leadership and employee retention has been featured across various platforms.
Gain a deeper understanding of Joe’s mission to empower entrepreneurial leaders through these featured appearances:
