Meet Joe
Every time a key employee walks out the door, it creates ripples throughout your entire organization.
You feel it in the countless hours spent covering for missing team members, the stress of managing poor performers, and the constant worry about who might leave next.
2024 Gallup annual Employee Engagement survey found 51% of employees are either actively searching or open to new opportunities – while only 18% of poor performers are looking to make a change.
The real challenge isn’t just about retention…
It’s about creating an environment where your Rockstars choose to stay and thrive.
One where you can achieve success on your own terms, whether that’s market position, revenue growth, sustainable profits, or the peace of mind that comes from knowing your people are taken care of.

This is where Joe Paulsen’s approach is different.
He believes the key to retention isn’t just about compensation or benefits.
It’s about truly understanding what makes your Rockstars tick.
What motivates them? What do they want to accomplish? What gives them purpose beyond a paycheck?
Drawing from over 24 years of leadership experience, Joe brings real-world insights as someone who’s walked in your shoes:
- Transformed a $40M manufacturing company, growing one division from $1.2M to $13M in six years
- Successfully navigated multiple private equity transitions
- Achieved Expert EOS Implementer® status
- Implemented strategies in over 70 organizations
- Certified Great Boss Workshop facilitator
- Developed the LEAD: Four Keys to Retain Your Rockstars™ methodology
















Here’s what the CEO of Jones Metal had to say about Joe.
“When Joe’s implementing, he’s focused on providing us tools and a pathway to find our our way”

Joe's approach is built on a simple truth:
When you help your people get what they want – growth, purpose, recognition, and achievement – you’ll ultimately get what you want: a stable, high-performing team that drives consistent results.
Authenticity Drives Results
Sustainable success comes from genuine leadership. It's about building real connections with your team and creating an environment where people want to give their best.
Every Rockstar Matters
Behind every successful organization are the quiet champions – the consistent, reliable performers who show up daily and deliver excellence without fanfare. These are the people who deserve our attention and investment.
Leadership is a Journey, Not a Destination
Great leadership requires continuous growth and learning. Joe's approach combines time-tested principles with practical, actionable tools that evolve with your organization's needs.
